Startups
You've found traction at home and want to know if Brazil is your next market, before you hire or spend on ads.
Market entry for foreign digital businesses
Your door to Brazil starts with the right map.
We help foreign companies, from startups and SaaS to info product businesses, understand the Brazilian market, adapt their product and launch here, with someone on the ground who has done it since 2014.
Since 2014 with foreign companies10+ countries servedOn the ground in Brazil
Guanabara Bay · Rio de Janeiro
Who we work with
Built for digital businesses looking south.
If your product already sells online in your home market and Brazil is on your list, you're in the right place.
SaaS companies
You need local pricing, payment methods and positioning that make sense to Brazilian buyers and their finance teams.
Info product businesses
Courses, communities and digital products: copy, pages and funnels rewritten for how Brazilians actually buy.
Why Brazil, why now
Few markets reward the companies that get it right like Brazil does.
200M+
people
The largest population in Latin America, and one of the most connected online audiences in the world.
#1
economy in Latin America
A deep consumer market with established digital spending in software, education and services.
Pix
instant payments
Brazil built one of the world's most used instant payment systems. Brazilian buyers look for it at checkout.
Early
for many categories
In niche after niche, global players haven't localized yet. The first to do it well sets the standard.
Brazil in numbers
213 million people, and most of them online.
The latest public figures on Brazil's population, internet use and online spending.
213
million people
Latin America's largest population.
IBGE, 202590%
are online
168 million internet users aged 10 and over.
IBGE, 2025150
million on social media
Seven in ten Brazilians.
DataReportal, 202611th
largest economy in the world
A GDP of US$ 2.27 trillion in 2025.
IMF, 2025R$ 235
billion in online sales
E-commerce revenue in 2025, growing more than 10% a year.
ABComm, 202591
million online shoppers
People who bought online in a single year.
ABComm, 202480
billion Pix payments
Instant payments made in 2025, up 25% in one year.
Central Bank of Brazil, 202593%
of adults use Pix
142 million people paid with Pix in April 2026.
Central Bank of Brazil, 2026Sources: IBGE, Central Bank of Brazil, ABComm, IMF and DataReportal. Most recent data available.
São Paulo · 23°33′S 46°38′W
Why it's hard
A huge market that plays by its own rules.
More than 200 million people live here, and they don't buy the way people do in the US or Europe. Products that skip the local details stall in the first months.
Pix and boletoCards are only part of how people pay.
InstallmentsBuyers expect to split a price into 10 or 12 payments.
WhatsApp firstSales and support often happen in chat, not email.
Local playersCompetitors you've never heard of own the search results.
How we help
Whatever you need in Brazil, we make it happen.
Understanding the market, adapting your product, finding partners, solving something on the ground. Every company arrives with a different question, so we don't sell packages: we start from what you need.
One person accountable
You talk to the same person from the first message to the result. No call centers, no hand-offs.
Local knowledge, your language
We know how things work in Brazil and explain them in your language, without the jargon.
Built around your goal
No fixed packages. We listen first, then put together the plan your company actually needs.
How it works
Three steps. Clear from day one.
01
Tell us about your business
A short message: what you sell, who buys it today and what you want to achieve in Brazil.
5 minutes02
Get a proposal
After a short call, you receive the right scope for your stage and a fixed price. Nothing starts until you approve.
One short call03
We get to work
Whatever your plan needs, with regular updates and one person accountable for the result.
Weekly updates
Contact
Tell us where you want to go.
Every project starts with a conversation. Share a few details and Paulo replies personally with the next steps and a quote for your case.
- A personal reply from Paulo, not a sales team
- A written proposal before any commitment
- Your information stays confidential
“Most foreign products don't fail in Brazil for lack of quality. They fail because nobody told them how this market works.”
Paulo WesleyFounder, BrazilDoor
Who's behind it
Paulo Wesley, your person on the ground.
- Business consultant
- Degree in Accounting
- MBA in Finance
- Financial market analyst
I help foreign companies understand and enter the Brazilian market. Since 2014 I've worked side by side with clients who want to do business here, from the first question to the result. BrazilDoor is run by my company, Austrius Ltda.
10+countries served
2014working with foreign companies
MBAFinance, Federal University of Rio de Janeiro
CNPI-Tcertified financial market analyst
Out now · The book
Doing business in Brazil, explained.
A practical guide to how Brazil buys, pays and decides, written for founders and teams from abroad. PDF, in English and nine other languages.
- How Brazilians choose, pay and trust a foreign brand
- Pix, installments, taxes and the rules nobody explains
- Real cases of foreign products that made it here
Who do you work with?
Startups, SaaS companies, info product businesses and other online companies outside Brazil that are thinking about selling here and want to know what they're walking into before investing.
What do you need from me?
Just a short message to start: your product, website and what you want to achieve in Brazil. We take it from there.
Do I need to speak Portuguese?
No. We work with you in English, and everything Brazilian is translated and explained.
What if Brazil isn't right for us?
Then we tell you early, before you spend on a launch. A clear "not yet" is one of the most valuable answers you can get.
Can we talk live?
Yes. Every project starts with a call, and we keep in touch by video, email or WhatsApp while we work together.
Is my information kept confidential?
Yes. What you share about your product and plans is used only to prepare your project and is never shared with third parties. We're happy to sign your NDA.
How much does it cost?
It depends on what you need. After a short conversation you get a written proposal with the scope and a fixed price, before any commitment.
Is the book available?
Yes. It is out now as a PDF for US$ 17, with instant download, in English and nine other languages.
The door is open
Talk to us
Brazil is ready. Are you?
Tell us about your product. We'll show you the way in.